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João Pessoa: Is This Beach Paradise Actually Overrated?

@Nora Quinn2/8/2026blog
João Pessoa: Is This Beach Paradise Actually Overrated?

so i landed in joão pessoa thinking i'd find this untouched brazilian gem. you know, the kind of place where the beaches are pristine, the people are warm, and the cost of living is dirt cheap. but after two weeks of wandering around, i'm not so sure anymore. let me break it down for you like i'm telling it to a friend at a bar.

first off, the beaches? yeah, they're beautiful. ponto de seixas is the easternmost point of the americas, and watching the sunrise there is something else. but the water? not as crystal clear as the brochures make it seem. more like a murky green, and the waves can get pretty rough if you're not careful.

now, let's talk money. i was expecting to live like a king on a shoestring budget, but that's not exactly the case. rent for a decent one-bedroom apartment in the city center? around r$1,200 a month. that's not exactly chump change. and don't even get me started on groceries-some things are cheaper, but imported goods? forget about it.

but here's the thing: the people are genuinely nice. i met this local guy, marcos, who invited me to a forró dance night. it was chaotic, sweaty, and absolutely unforgettable. if you're into that kind of thing, you'll love it.

one thing that caught me off guard was the safety situation. i mean, i knew brazil had its issues, but i didn't expect to hear gunshots at night. not in the touristy areas, thankfully, but still. it's something to keep in mind if you're planning to stay long-term.

and the weather? let's just say it's hot. like, "i can't believe i'm sweating this much" hot. but hey, at least it's not raining all the time, right?

i also checked out some reviews on tripadvisor, and it's a mixed bag. some people rave about the laid-back vibe, while others complain about the lack of infrastructure. one reviewer even said, "it's like stepping back in time," which i guess could be a pro or a con depending on what you're looking for.

anyway, here's a quick breakdown of the costs:

ExpenseCost (R$)
Rent (1-bedroom)1,200
Groceries (monthly)600
Utilities200
Internet100


and if you're wondering what's nearby, recife is just a short drive away. it's bigger, louder, and has more going on if you ever get bored of joão pessoa's slower pace.

so, is joão pessoa overrated? honestly, it depends on what you're looking for. if you want a quiet, affordable place to live with great people and decent beaches, it's worth considering. but if you're expecting a tropical paradise with crystal-clear waters and a bustling nightlife, you might be disappointed.

here are a few links if you want to dig deeper:
- TripAdvisor - João Pessoa Attractions
- Yelp - João Pessoa Restaurants
- Reddit - r/Johannesburg (for local tips and gossip)

anyway, that's my two cents. take it or leave it.

An aerial view of a city and the ocean

An aerial view of a city and the ocean


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About the author: Nora Quinn

On a mission to simplify the complex stuff.

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