Long Read

so you wanna start a business in maiduguri? (broke student’s drama + real fees)

@Olivia Dawn2/8/2026blog

so i'm in maiduguri, sweating through my cheap tee, wondering if this 'business' idea is gonna bomb or pay my rent. i’m a broke student, okay? i’m trying to start a small side hustle - maybe selling thrifted clothes or tutoring - while juggling lectures at university of maiduguri. (big mistake? maybe.) i just got here from yola, and the heat hit me like a wall. the harmattan dust gets in your teeth, and the sun feels like an iron on your scalp. but it's home now, at least until i graduate.

Maiduguri streets


first things first: maiduguri ain't what your tourist brochure pretends it is. it's hot as hell, dusty as an old fan, and the harmattan will sandblast your face from november to february. but the people? gritty, funny, and always selling something on the roadside. beware of the usual after-dark precautions - some neighborhoods get sketchy, especially around the perimeter. but on campus, it's buzzing with students hustling, renting out phone credit, fixing phones, you name it. i've heard stories from a taxi driver: 'boy, if you don't have your papers, the council guys will eat your money like suya.' that's drunk advice, but he said it with a chuckle and a prayer. safety-wise: there are army checkpoints on major roads, and they can stop you for random checks. keep your student ID handy; it's helped me more than once. i also learned that the job market is saturated - most graduates hustle in the informal sector. that's why i'm betting on my own tiny venture.

i started asking around, 'how do i even register?' turns out, like most things in nigeria, it's a bureaucratic maze with a side of corruption. you gotta hit three places basically:

- corporate affairs commission (cac) for your business name. that'll cost you about ₦15k-₦20k for a business name registration (sole proprietorship). if you want a limited company, that's double or triple. the process can take weeks if you don't know someone.
- then the maiduguri metropolitan council (mmc) for a business premises permit. they'll inspect your shop/ stall, then demand maybe ₦5k-₦10k, plus a yearly renewal. they also want proof of tenancy - your landlord might charge you for a 'letter of consent', usually ₦3k-₦5k. landlords here are greedy.
- next, the borno state internal revenue service (birs) for tax identification number (tin). free, but they'll want proof of your cac certificate and your mmc permit. plus, if you're billing over ₦25 million (lol not me), you register for vat. but even if you're tiny, they’ll still come asking for 'estimated tax' - something like ₦2k-₦5k a year if you're small. talk about a cash grab.

i know, it's confusing. i wrote it down like a shopping list, crossed out items that seemed overkill. as a student, i just need to be legal-ish so i don't get arrested for 'illegal trading'. the local market women call it 'settlement': a little extra to the officials to look the other way if your paperwork is late. i've heard whispers that if you slip them ₦1k, they'll stamp your form faster. i'm not endorsing that, but i'm also not naive. i've met a student who paid ₦2k to a 'fixer' and got his permit same day. that's the game.

now the real talk: money. i tracked expenses for a month, and here's the raw data for a student in maiduguri trying to bootstrap a business:

itemmonthly cost (₦)notes
shared room rent (in bayan area)15,000that's like $40? crazy cheap.
utilities (electricity, water)3,000'do stabilizer' plus water vendor.
food (mostly tuwo, kosai, rice)12,000eating out cheap if you know where.
transport (okada + bus)4,000depends on distance.
business license (annual amortized)2,500roughly ₦30k /12
stock/inventory (if selling)8,000varies wildly.
misc (phone credit, internet)4,000mtn cheep data plans exist.
*total48,500roughly $130 at black market rate.


that's tight. i survive on меньше than that sometimes. but adding business costs means i need to make at least ₦60k-₦70k a month to cover tuition and have a life. that's the goal.

here's my pro-tips list, straight from the streets:

*start micro: don't rent a shop if you can sell at the student market or via instagram. use free social media - everyone's on whatsapp here.
*keep receipts: the tax people love receipts, even if they're handwritten. i use a cheap copybook.
*learn the local language (kanuri, hausa) - negotiations get easier. i'm still butchering hausa, but i try. a simple 'yaya' (hello) gets you a smile.
*network with other student entrepreneurs - they'll tell you which council officer is 'flexible'. there's a whatsapp group called 'Maiduguri Hustlers' with 200+ members.
*pay your taxes early - avoid that late penalty scare. birs offices are always packed, so go at 7am. bring coffee (or tea) for the line.
*don't trust free legal advice from random blogs - i got burned once by a site that said you don't need a premises permit for online sales. they came and fined me.
*if you can, get a 'business mentor'* - maybe a teacher who's done it before. the university's biz department sometimes pairs students with local SMEs.

and the gear i actually needed (not that fancy stuff):

- a decent smartphone with a good camera (for online sales)
- a basic ledger book (or google sheets if you have data)
- a small lockable box for cash (paranoia is real)
- a cheap printer for receipts (or just write them)
- a reusable bag for deliveries (eco-friendly, cheap)
- a power bank (because electricity cuts make charging a nightmare)

i've heard some rumors: 'if you register as a student, you get tax exemption.' (overheard at a café). i checked: there's a 'student entrepreneur' waiver? maybe not. also: 'the council wants proof of tenancy before they issue the permit.' that's true - i had to get my landlord's signature, and he wanted ₦5k for it. landlords are greedy. also, some folks say you can avoid the mmc permit if you operate from your hostel room - but that's risky if they raid.

let me drop a few links that actually helped me:

- the official cac portal: cac.gov.ng - navigate like your life depends on it.
- a surprisingly useful thread on r/nigeria about starting a business in the north: reddit.com/r/Nigeria/comments/...
- cost of living data: numbeo.com/cost-of-living/in/Maiduguri
- and tripadvisor's page on maiduguri - just to see what out-of-towners think: tripadvisor.com/Tourism-g298570-Maiduguri

i also read on a local blog that some remote areas near lake chad have cheaper stall fees, but you risk the occasional rain flooding. maybe an option if you're selling agricultural stuff. however, be careful: some of those outskirts have security concerns due to remnants of insurgency. stick to the city if you're new. also, the power situation is brutal - expect daily outages of 6-12 hours. get a power bank or small generator if you can afford; that's an extra cost i didn't include in the table. you can also use free solar chargers at internet cafes around the university.

anyway, the city's got a vibe: old boko haram scars, but also a stubborn energy. i've seen street artists painting murals on bombed-out walls - it's raw art. if you're into that, check out the 'Maiduguri Street Art Project' on instagram. (that's not a link, just go search). on weekends, i sometimes take a keke (tricycle) to the outskirts where the market is cheaper. it's a short drive to the damaturu road area, where you see pastoralists moving cattle - totally different vibe. if you're into nature, a day trip to lake chad (about 2 hours) gives you perspective. but watch out for sandstorms. alternatively, a short flight to abuja (when the planes run) can reset your brain; flight's about ₦25k one-way, but you might get student discount. just be prepared for the occasional flight cancellation.

so my advice? start small, keep your head down, and don't give up when the council guy asks for 'extra'. i'm still figuring it out, but i paid my first tax last month (₦2k) and felt like a real nigeria businessman. now if you'll excuse me, i gotta chase down a debtor who owes me ₦500 for two shirts. this city never sleeps, and neither do my worries.

Maiduguri market


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About the author: Olivia Dawn

Writing with intent and a dash of humor.

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