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Starting a Business in Aracaju: Local Regulations & Tax Info

@Sofia Lane2/8/2026blog
Starting a Business in Aracaju: Local Regulations & Tax Info

so you wanna start a business in aracaju? first off, let me just say this place is wild. i mean, it's not rio or são paulo, but that's kinda the point. the rent here is like 40% cheaper than those big cities, and the beach is literally five minutes away from downtown. but before you start dreaming of running your own café on the orla, let's talk about the real stuff: regulations, taxes, and the chaos in between.

the basics: what you need to know



if you're thinking of opening a business here, you'll need to register with the junta comercial de sergipe (juc/se). it's not as scary as it sounds, but it does take time. you'll also need to get your cnpj (the brazilian version of an ein) from the receita federal. and don't forget about the city hall-they'll want their piece too. aracaju's municipal taxes are pretty standard, but there's a catch: if you're in the service sector, you'll be dealing with iss (taxa de serviços), which can range from 2% to 5% depending on what you do.

overheard gossip: the real talk



"i heard the city hall is a nightmare," said a local barista i met at a café near praça são salvador. "they lose paperwork, and you have to keep going back. bring snacks." another friend, who runs a small clothing store, warned me about the "tax surprises." "they don't tell you everything upfront," she said. "you think you're done, and then bam-another tax you didn't know about."

cost of living & business expenses



here's a quick table to give you an idea of what you're looking at:

ExpenseCost (BRL)
Monthly rent (100m²)2,500
Utilities (avg)400
Internet120
CNPJ Registration150
Annual Tax Estimate5,000-15,000

the weather & neighbors



right now, it's hot as hell in aracaju-like, 32°C and humid. but hey, that's what the ocean's for. and if you ever get bored, salvador and maceió are just a short flight away. perfect for a weekend escape when the paperwork starts driving you crazy.

pro-tips from a local



- *don't skip the accountant: seriously, find someone who knows the ins and outs of sergipe's tax system. it'll save you headaches.
-
network like crazy: join local business groups on facebook or check out the aracaju subreddit. people here are surprisingly helpful.
-
be patient: bureaucracy is a thing, and it's not going anywhere. bring a book, a snack, and maybe a friend to complain with.

final thoughts



starting a business in aracaju isn't for the faint of heart, but it's doable. the cost of living is low, the people are friendly, and the beach is always there to remind you why you chose this place. just be prepared for some red tape, and maybe learn a little portuguese. you'll thank me later.

a bunch of umbrellas that are on a beach

an aerial view of a city with tall buildings


sources & further reading:*
- Junta Comercial de Sergipe
- Receita Federal
- Aracaju Subreddit
- TripAdvisor - Aracaju


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About the author: Sofia Lane

Collecting ideas and sharing the best ones with you.

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